REDEFINED PEOPLE’S DIGITAL PRESENCE BY INNOVATING BEYOND TRADITIONAL BOUNDARIES WHILE PRESERVING BRAND INTEGRITY.

Led the art direction and design for the launch of People’s StyleWatch digital issues, establishing a cohesive and distinctive visual identity across platforms. This creative approach not only elevated audience engagement but also contributed to increased revenue through high-profile sponsorships with brands such as Carolina Herrera, The Gap, and JCPenney.

Oversaw the creative strategy for People’s website and People+InStyle social media channels, elevating design concepts and photo illustrations for carousels and site banners, while launching engaging new franchises such as astrology and crossword puzzles.

Provided art direction and creative vision for still life beauty shoots, developing comprehensive concepts and mood boards that consistently capture the brand’s aesthetic.

Directed motion graphics projects from initial concept through storyboard development for logo designs, digital covers, and motion banners. Additionally, redefined People’s Snapchat visuals by incorporating dynamic design effects and innovative typography, resulting in increased audience engagement and enhanced brand awareness, all while leading a talented team of three motion designers.